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Phillip Lim designs T-shirts for Earth Day

Phillip Lim designs T-shirts for Earth Day

Phillip Lim has designed a line of T-shirts to raise awareness about Earth Day.

First celebrated in 1970, Earth Day is now an annual event on which events are held worldwide to demonstrate support for environmental protection. It will be marked this year on Friday (22Apr16) in more than 193 countries.

For his part, the American designer has teamed up with artist Maya Lin on a line of limited edition T-shirts designed with the aim of raising awareness of endangered species and habitat loss.

The series of organic cotton tees feature the footprints of endangered species on the brink of extinction—the Siberian crane, the African elephant, the black rhinoceros, and the tiger.

"It’s quite impactful when you realise the footprints are actually to scale," Lim told "I knew the design couldn’t be pictures of the animals looking cute and cuddly—these footprints will be the only things left of them if we don’t do anything."

Lim explains the goal of the line is not just to appeal to animal activists, but to rather target the stylish consumer who will enjoy a graphic tee regardless of its message.

"I wanted to abstract the design so that, put in a fashion context, it would still look more like an art tee instead of a charity tee," he explained, adding that he wanted to slip in the charitable element without "making a propaganda statement".

This is not the first time Lim has collaborated with environmentalist Lin, as she designed the the earth-mound set for his 2016 spring 10-year anniversary show in September last year (15). The set was made of several months’ worth of compost made from waste collected from Lim's studio.

Retailing from $125 (£87), the 3.1 Phillip Lim and Maya Lin’s collaborative tees benefiting the What Is Missing? Foundation go on sale on Friday in the designer's stores and online.

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