Peter Copping: Customers want fresh pieces
Peter Copping believes even the most loyal Oscar de la Renta customer is on the lookout for new things.
The designer took over the famous label when Oscar tragically passed away last year, aged 82.
He showed his first Resort collection last week, impressing with elaborately embroidered and appliquéd designs on the catwalk.
While he's keen to carry on the fashion house's tradition, he knows that thing have to change with the times.
“Even the very loyal customer probably is looking for new takes on what it’s always been about," he reasoned to Style.com.
Proving this, he also revealed he wanted the line to feel "like a real Resort collection", despite Oscar previously dismissing the notion when he said: “Resort means nothing. Who buys clothes exclusively for going to a resort?”
But his fresh take on things seems to be going down well and Peter has also impressed luxury goods department store Bergdorf Goodman, which has been working with the label for a long time. If the designer was nervous at all, it was unfounded.
“We presented some of the silhouettes from the Fall show, and the little short dress came out. It was in magenta and it was very textured, lots of ruffles. And Josh Schulman [Bergdorf’s president] said, ‘That is such a Bergdorf dress,'" he recalled.
"And you know, I loved hearing that, because I love clothes like that, that are light hearted and have a sense of frivolity. It was one of the younger pieces in the collection, so I think I was happy to hear that there was that reaction to it. It was in the windows on Fifth Avenue, and I think they sold all of their pre-reserved quantities.”