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Paul Andrew 'shoo-in for footwear creative director job at Ferragamo'

FashionBy Sunday World
Paul Andrew 'shoo-in for footwear creative director job at Ferragamo'

Paul Andrew is reportedly about to be named the first ever creative director of shoes at Salvatore Ferragamo.

The British shoe designer is behind his successful namesake footwear label, launched in 2012 and favoured by the likes of Anna Kendrick, Amal Clooney and Olivia Wilde. Andrew also consults on designs for multiple other brands, including Via Spiga and Theory.

However he could soon be adding a new role to his burgeoning resume; head of shoe design at Italian luxury brand Ferragamo. is reporting Andrew is a shoo–in for the role, with industry insiders reportedly confident the job is his. Ferragamo and Andrew were contacted about the news, but are yet to respond to the fashion website. A spokesperson for Andrew added that she had no comment.

The designer began his career straight out of college as an apprentice at Alexander McQueen, before moving to Narciso Rodriguez and then Calvin Klein. His next appointment was at Donna Karan, where he stayed for 10 years and became the vice president of Collection Accessories Design.

In 2014 he won CFDA/Vogue Fashion Fund prize, beating off stiff competition from the likes of Ryan Roche and Matthew Orley. Upon receiving the $300,000 (£227,000) prize, Andrew revealed he wanted to use the money to create a comfortable high heel.

The idea of making wearable footwear has always been important to the designer, and he recently explained to InStyle how women’s feet have changed over the years, and how their shoes need to reflect this.

"The majority of luxury designer shoes are made according to measurements established several decades ago," he said. “Now that everyone's more active and more people are wearing sneakers, our feet have changed. The natural collagen we used to produce under the ball of the foot is much less than it used to be.

"You see super elegant put-together women and so many of them look crippled by their stiletto heel, and there's nothing less attractive than that. What I'm trying to do is make women feel more attractive, so they can be comfortable at the same time."

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