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Pamela Anderson is the new face of Missguided

Pamela Anderson is the new face of Missguided

Pamela Anderson is the new face of Missguided.

The 48-year-old star has been announced as the leading figure head of the online fashion brand's Spring/Summer 2016 collection, which will see the beauty return to her 'Baywatch' days as she sports red swimwear, deep-plunge and backless bodysuits as well as bardot dresses and embellished cut-out maxi gowns.

Speaking to Paper magazine - prior to her new collaboration - about her professional life now, she said: "It's a great time for me right now.

"I'm excited to be working so much. I love to work hard, and I have a lot of fun being a muse. It just means I have to be me - that's my job! I feel like I'll keep working forever."

Pamela - who was the cover star of Playboy magazine's last ever fully nude issue - joined forces with Mak and Bystrom and creative director Soki Mak to pull together the #babesofmissguided campaign.

The e-tailer's latest range includes outfits that suit all facets of the blonde bombshell's personality to inspire women.

Pamela - who has two teenage sons, Brandon and Dylan - has previously admitted she doesn't exercise much to maintain her slim figure, although she does enjoy a casual stroll with her dog and the occasional Pilates session.

She shared: "I do Pilates every once in a while, I walk my dogs. I'm very active, but I don't go to the gym or anything like that. I think actually that when you go to a gym and start working out, you gain weight because you're hungrier. I do! If I do any kind of exercise, I eat twice as much, but exercise is good for everything else."