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Oscar de la Renta designer weighs in on fast fashion debate

Oscar de la Renta designer weighs in on fast fashion debate

Peter Copping has weighed in on the see-now-buy-now debate which is rocking the fashion industry.

With brands such as Burberry and Tom Ford announcing that they will be closing the gap between designers’ shows and deliveries to stores, many industry leaders have come out for or against the controversial concept.

But British-born Copping, Oscar de la Renta's creative director, states the debate is an interesting one to be had, but he isn't sure speeding up the fashion calendar would work for all.

"All of these are interesting things to debate, but it has to be right for the house," he told WWD at Oscar de la Renta's Annual Spring Luncheon held in Los Angeles on Tuesday (26Apr16). "It’s a difficult thing to put into work logistically, and probably far easier for the really big structures like fast fashion or companies with a huge network of stores, which is why I guess Burberry were interested in doing it.”

For the time being, Copping explained showing his designs in Los Angeles works for his brand because he has a strong client base established and there's also a lot of new potential clients "who could become interested".

Another draw is the celebrity factor and as such it is important for the company to maintain relationships with top celebrity stylists which helps generate buzz for the brand if its designs are seen on the "right woman".

Copping is now focused on getting ready for the brand's resort presentation on May 19 (16) and the Metropolitan Museum of Art’s Costume Institute Ball on Monday (2May16).

He added it will be interesting to see if the A-list guests pick up on the theme of the Met's accompanying exhibition Manus x Machina: Fashion in an Age of Technology, and reference it in their attire, as in previous years the designer suggested some people took their dress "a little bit too far".

While Copping wouldn't divulge whether he was dressing any celebrities for the spectacle, he said the gala compares "to the Oscars for fashion".

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