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One Direction's fragrance wins award

FashionBy Sunday World
One Direction's fragrance wins award

One Direction's perfume was crowned best celebrity scent at the 23rd annual Fragrance Foundation UK Awards in London last night (14.05.15).

The band - made up of Niall Horan, Louis Tomlinson, Harry Styles and Liam Payne - released their fragrance You & I last year, which was honoured during the gala dinner held at the The Brewery in East London.

The band weren't the only popstars to have their scent praised during the event, with Cheryl Fernandez Versini's fragrance Stormflower also picking up the award for best launch.

The prestigious ceremony - which was attended by stars including Paris Hilton and Richard E Grant and featured a performance by former 'X Factor' contestant Rebecca Ferguson - was held in honour of the charity Look Good Feel Better.

A host of luxury brands were also honoured during the evening with Yves Saint Laurent picking up the Best New Female Fragrance award for Black Opium and Jimmy Choo bagging the Best New Male Fragrance Award for Jimmy Choo Man.

Yves Saint Laurent also won the Best New Male Fragrance in Limited Distribution for Splendid Wood, while Dior took home the female equivalent for Dior Rose Elixir Précieux.

The french label then bagged the Best New Media Campaign prize for their latest Dior Homme Eau for Men ads, while Jo Malone London won Best New Media Campaign for a women's fragrance for their Wood Sage & Sea Salt scent.

The Fragrance Foundation UK Awards 2015 winners list:

Best New Media Campaign - Female Fragrance:

Wood Sage & Sea Salt, Jo Malone London

Best New Media Campaign - Male Fragrance:

Dior Homme Eau for Men

Best New Design & Packaging - Female Fragrance :

Knot, Bottega Veneta

Best New Design & Packaging - Male Fragrance:

L'ʹHomme Idéal, Guerlain

Best New Home Fragrance:

Green Tomato Leaf Scented Candle, Jo Malone London

Best New Female Fragrance in Limited Distribution:

Dior Rose Elixir Précieux, Parfums Christian Dior

Best New Male Fragrance in Limited Distribution:

Splendid Wood, Yves Saint Laurent

Best New Independent Fragrance:

JACK, Jack Perfume

Perfume Extraordinaire:

Robertet, Light my Fire, Killian

Best New Celebrity Fragrance:

You & I, One Direction

People's Choice for Women:

Daisy Dream, Marc Jacobs

People's Choice for Men:

Armani Code Ice, Giorgio Armani

Retailer of the Year:

Harrods

Best New Female Fragrance:

Black Opium, Yves Saint Laurent

Best New Male Fragrance:

Jimmy Choo Man, Jimmy Choo

Ultimate Launch:

StormFlower, Cheryl

Readers' Choice for women:

Daisy Dream, Marc Jacobs

Readers' Choice for men:

Jimmy Choo Man, Jimmy Choo