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Olivier Theyskens avoiding trends with revamped line

Olivier Theyskens avoiding trends with revamped line

Olivier Theyskens seeks to avoid trends in his newly revamped fashion line.

The Belgian designer started his own label in 1997 and presented his first full collection the following year in Paris, before shuttering the brand in 2002 to become creative director at Rochas. Following a stint helming Nina Ricci and working as an artistic director at American label Theory, Theyskens revealed in July (16) that he would once again be pursuing his own project.

And when it comes to the first show for his newly relaunched brand on Tuesday afternoon (27Sep16) as part of Paris Fashion Week, the fashion star excitedly shares that the collection is both beautiful and wearable.

“I think this is a collection that really reflects my aesthetic,” he told “And at the same time, I don’t like to try to make trends. I am not trying to scream. I simply love the idea of doing a dress for a woman in which she would look nice, elegant - that it shows a strength of character. I don’t care if that’s modern or if it’s passé.”

In order for Theyskens, 39, to focus on the collection, he has enlisted Maximiliano Nicolelli, who has previously worked with French fashion conglomerate LMVH, La Perla and label Esteban Cortazar, as his chief executive. The line is developed with a small team in a Paris studio, with much of the production taking place in Italy. And when it comes to the garments, the pair believe it’s important to have a good relationship with the factories.

“What I really felt was my thing was working with Italian factories - I love them, I love their approach, they really excite me,” Theyskens explained. “I have to say that after a while, one reason I came back to Paris was to be closer to Italy.”

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