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Olivier Rousteing: I love fabulousness

Olivier Rousteing: I love fabulousness

Olivier Rousteing believes in "strong women".

The Balmain designer took over at the brand when he was just 25. Four years on, he's established himself as one of the biggest names in the industry, and he puts it down to his upbringing and fearless attitude.

"I believe in strong women. I love glamour and fabulousness, which is obvious. I love twisting whatever is around me in the culture," he explained to "I love diversity. I’m of mixed race, adopted from an orphanage. My parents are white, and I’m in a French luxury house. I bring all of these things to my fashion and my girls. And I feel more powerful for it because I’m not scared.”

The 29-year-old has worked with some of the biggest names in the industry, from Kim Kardashian and Kanye West, who star in the brand's latest campaign, to Divergent actress Shailene Woodley. For Olivier, the Keeping Up with the Kardashians star was the perfect person to portray his belief that women shouldn't be afraid to embrace their sexuality.

"There is something very confident about wearing sexy clothes. But it’s really about the attitude and mentality," he added. "I invite women to believe in themselves, no matter the body shape or where they come from. But if you don’t wear Balmain with confidence, you will look ridiculous.”

While Olivier always keeps the brand's creator Pierre Balmain in mind when sketching new designs, he also likes to think about the future and keeping the collection exciting.

"My point of view is about listening to the new generation. I’m into pop culture and what’s happening in this world," he said. "I don’t need to be stuck in the 70s or 50s or whatever decade is trendy. Sometimes I think that’s why celebrities like Balmain so much, because it looks fresh, and they can actually feel young. They come because they want to be part of this Balmain world.”

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