Nick Jonas is the face of Creative Reaction
Nick Jonas is the ambassador of Creative Reaction.
The 23-year-old pop star - who formed one third of the musical trio Jonas Brothers with siblings Joe, 26, and Kevin 28 - is the face of the footwear brand's Autumn/Winter 16 campaign, which he has been a long standing fan of for many years.
Speaking about his latest venture in the fashion industry, the 'Jealous' hitmaker said: "I am looking forward to my collaboration with Creative Recreation, and to starting the footwear design process in creating shoes for my fans that are perfect for their wardrobe.
"It has always been important for me to be hands-on with any collaboration, and this project is no exception."
Although the dark haired heartthrob has collated the best of the Spring/Summer footwear in his personal edit and will lead the upcoming campaign, he is also set to try his hand with the creative process, which will see him design a unisex collection that is scheduled for release next year.
Speaking about Nick's partnership with the Los-Angeles based fashion house, which launched in 2002, Jack Oerth, President of Creative Recreation said: "Nick is one of those rare celebrities who really crosses over and appeals to both young men and women. His collection will be a focal point as we seek to build our women's business and continue to extend our brand into new retail channels."
Meanwhile, Nick will release his highly anticipated solo album 'Last Year Was Complicated' on June 10.