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Nicholas Kirkwood: The first decade is just the start

Nicholas Kirkwood: The first decade is just the start

Nicholas Kirkwood feels his brand is only just beginning after 10 years in the business.

The British designer is celebrating a decade of his shoe range this year (15) and his footwear has won famous fans such as Miranda Kerr, Jessica Alba and Kirsten Dunst. It's certainly an impressive feat for Kirkwood, but he's more excited about what the future holds.

“The first 10 years is just the start,” he told WWD, adding that each decade is full of different stages for the company. “The beginning is about defining your voice, and the next 10 years, as you become more established, is about expanding and perhaps even exploring other categories.”

Other big names toasting the same achievement include Alexander Wang and Roksanda Ilincic. Roksanda is known for her bright creations and offers childrenswear along with her women's clothing. She has plenty of new ideas in the pipeline and used the 10-year mark as a chance to reflect upon her fashion journey.

“The pace of fashion is so fast, you hardly ever take the time to look back and really see the change," she explained. "You’re always on to the next collection, the next show. Now I’m already looking ahead at new opportunities I can explore, new categories I can add.”

Eiesha Bharti Pasricha, a strategic investor based in London who has stakes in Roskanda and Jonathan Saunders, points out another important aspect of the first 10 years. She notes that this is the crucial stage for the brand to build momentum and focus on the rise of sales.

“It takes 10 years for brands to start passing the 10 million pounds mark - and that is a very long time compared with other industries," she added. "Fashion is one of the most gruelling, aggressive and fickle industries. There are far too many brands born every day, and the market is highly saturated."

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