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Natalia Vodianova: 'Storm made Euphoria shoot'

FashionBy Sunday World
Natalia Vodianova: 'Storm made Euphoria shoot'

Natalia Vodianova couldn't believe it when a real storm blew in as she was shooting the campaign for Euphoria Calvin Klein.

The 33-year-old model was the original face of the perfume and she's made a comeback to celebrate it's 10th anniversary this year (15). In the campaign, which was created by esteemed photographers Inez Van Lamsweerde and Vinoodh Matadin, Natalia is seen writhing on a beach with dark and moody clouds swirling around her.

"Inez actually shows you with her whole body how she wants it to be. Of course, I do it in my own way, but it's wonderful to be directed by a woman you look up to and admire because she's so extraordinary, beautiful, and elegant," she told The Cut.

"We were actually shooting outside and in a real tropical setting, in Hawaii rather than the studio. It's a very different experience than shooting in the studio with fake wind. There is actually the sea in the back, wind in your hair, real sand, and it feels more natural. A real storm even came and gave it that real darkness. There was a real rope down the side of the cliff with people holding the train from behind."

Natalia has been in the industry since she was 15, moving from her home of Russia to Paris for work two years later. Although she still does the occasional shoot the star is more into her philanthropic work of late, and she's created an app called Elbi which aims to educate people about charities, as well as encouraging them to get involved and give small amounts of money.

"People are all very good at heart," she insisted. "It's just sometimes their life may be really hard and that creates barriers between the outside world and their heart, because they feel like they have to protect themselves from people.

"I love people, especially those who are good to others and great philanthropists... Philanthropy should be accessible to people so that they can do online, digital volunteering and donate their time and their attention today. We can really effect change if we are connected together, especially with all the time that we spend on our mobile devices."

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