Nasty Gal's Sophia Amoruso wants to create something for everyone
Nasty Gal’s Sophia Amoruso is still a vintage lover, but wants her label to cater to the masses.
Designer Sophia founded her brand in 2006 and recently made Forbes’ Richest Self-Made Women List with a staggering $280 million (£217 million) fortune. Since its humble beginnings Nasty Gal has expanded its offerings from offbeat one-off pieces to more wearable items, as Sophia realised this would benefit her company in the long run.
“Vintage is still really important to us. It’s a smaller part of our business, but it’s where we came from. It’s what inspires everything that we design today,” she told Teen Vogue. “I wanted to have product for everyone. So, if they didn’t find the vintage they were looking for, there was definitely something in a small, medium, and large for them to look at and hopefully buy. It just expanded the options for our customers.”
Another change that has taken place is Sheree Waterson taking over as CEO of Nasty Gal in 2015, working alongside Sophia to help boost the brand’s retail presence. This has allowed Sophia to spend more time on her writing, having penned book #GIRLBOSS and latest release, Nasty Galaxy.
Looking back at her journey to stardom, the brunette fashionista can see a learning curve in all she’s done, and doesn’t look back at mishaps with negativity.
“Everything I’ve learned, I’ve learned at my own expense and at the company’s expense, which overall makes us better. I really try not to regret things,” she explained. “I try to learn from them and if telling myself that I would do it differently next time is regretting it then I guess I’ve regretted a lot of things.”
There’s also been plenty of rewarding moments, like moving into her first real office space, opening her first ever store and receiving praise from readers of her debut book, #GIRLBOSS.