Moschino's paper doll production at Milan Fashion Week
Moschino sent paper dolls down its runway during Milan Fashion Week on Thursday evening (22Sep16).
Designer Jeremy Scott continued his kooky streak of collections with the brand’s Spring/Summer 17 line, as models stepped out in ensembles complete with faux tabs - as seen on retro paper dolls you’d fold to stand up. The pieces themselves had a vintage vibe too, transporting the audience back to the swinging ‘60s with garments such as a black minidress with oversized loop earrings and a red polka dot shirt dress with a tie around the waist paired with oversized beads.
There was plenty of structure to be seen too, such as a stunning floral dress with a halter-neck bodice and a full skirt giving the illusion that it was being blown by a gust of wind. The same colourful flower print was seen in a three-quarter sleeve dress too and even some of the shoes boasted the pretty patterns.
Swimwear featured also, though some of them weren’t as they seemed. While one model wore a black one-piece and another rocked a bright red option, some of the swimming suits appeared to be bikinis. But close up the costumes featured a print of a bikini on the front, enhancing the paper doll feel even more.
Some of the big names to take to the catwalk for Jeremy included Irina Shayk, who stunned in a blue gown given a 3D paper feel with tabs at the side and pretend sashes, Gigi Hadid in a bizarre dress with the print of a black lace bra on the front, and her sister Bella in a short red dress in a similar style to Irina’s.
To top off the theme, each model wore cropped wigs with choppy fringes and short curls - as seen during the era.
Prada was another big brand to showcase its new collection on Thursday and the label also appeared to take inspiration from yesteryear with chic prints and retro macs with fluffy sleeves. Colour blocks played a big part in the line too, along with bold patterns, and a sense of uniformity was created with the models all wearing their hair slicked back with a side parting.
Friday (23Sep16) sees the likes of Diesel Black Gold and Giorgio Armani show off its latest ranges.