Miuccia: What I think of The Devil Wears Prada
Miuccia Prada hated the book version of The Devil Wears Prada.
The hit 2003 novel was written by Lauren Weisberger and enjoyed six months on the New York Times bestseller list.
The story, about a young woman who was hired as a personal assistant to a powerful fashion magazine editor, quickly spawned a Hollywood film which starred Meryl Streep and Anne Hathaway. Despite her namesake label being a part of the book, Miuccia wasn't originally a fan.
“I was terrified: the book was awful. The film, on the other hand, was fun,” she revealed to Italy’s Corriere della Sera.
Prada was founded in 1913 by Mario Prada, Miuccia's grandfather. Miuccia took over in 1978, and has seen the fashion house go from strength to strength, acquiring Jil Sander, Helmut Lang and shoemaker Church & Co along the way.
In 2011 Prada decided to list its shares on the Hong Kong Stock Exchange, something Miuccia saw as a necessity in order to expand the label.
“Abroad, people have a higher opinion of Italy than we do. If you are only Italian, you’re cut off from the world. If you’re not international, you don’t exist," she explained.
During the chat the designer spoke about her involvement with the feminist movement in the 60s and Italy's problems with organised crime.
She also shed light on her marriage to Patrizio Bertelli, Prada's CEO.
“Yes [we argue], about unimportant things. I don’t know, like making spaghetti or pizza. When it comes to very important things, we think alike. We have a very similar mental outlook. Although Bertelli is more of an anarchist than a child of the PCI [Italian Communist party]," she divulged.