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Miuccia Prada trusts instincts when formulating fragrance

Miuccia Prada trusts instincts when formulating fragrance

Miuccia Prada follows her instincts when creating perfumes.

The Italian fashion designer and businesswoman is the head of luxury brand Prada and the founder of clothing and accessories company Miu Miu. She also oversees Prada’s fragrance lines, including the recently released La Femme Prada and L’Homme Prada perfumes. Created with quality and craftsmanship in mind, Miuccia is confident the products are representative of her brand.

“I love perfumes very, very much,” she told in a rare interview about her perfumes. “I can distinguish quality in a second. For instance, even though I drink wine, I am never able to really understand a wine. But with perfume, I get it immediately. It is very instinctive for me.”

Working alongside perfumer Daniela Andrier and Prada’s design director Fabio Zambernardi, Miuccia likes to start with a base which is “slightly exotic” but clean at the same time. And the 67-year-old never settles when it comes to selecting the ingredients for her top-selling perfumes.

“In general, I like strong fragrances,” she shared. “And the quality has to be good. There is an element of no compromise. In perfume, quality is particularly important. Because it’s that smell, or it just doesn’t work.”

With her latest offerings Miuccia also wanted to question notions of gender, something that is evident in both the La Femme Prada and L’Homme Prada advertising campaigns, which include a short film shot by photographer Steven Meisel, starring actors Mia Goth, Mia Wasikowska, Dane DeHaan and Ansel Elgort.

“I wanted to present these fragrances together, with the same concept, with the same photographer, so that they are really interchangeable – I like that,” she explained.

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