Miranda's special Swarovski designs
Miranda Kerr worked hard to ensure her Swarovski collaboration was stuffed with "meaningful" pieces.
The Australian model has been the face of the brand since 2013, and now she has worked with the company on a range of jewellery. There are two lines, called Diapason and Duo, and they are both aimed at the Christmas market, going on sale in the autumn.
Diapason offers classic pieces like clear crystal necklaces, while Duo is for women who likes to wear multiple accessories. It offers thinner chains and pendants with brightly-coloured stones.
"This is another extension of my creative side. What I really enjoy doing is creating pieces that are not only beautiful but also meaningful. Like with this collection, each little charm has a special meaning," Miranda told WWD.
The lines cost between $69 and $299 and Miranda will model them in the accompanying campaign, which is been shot by the legendary Inez van Lamsweerde and Vinoodh Matadin.
It seems the pieces have been a long time in the making, with the model explained she and Swarovski first spoke about working together on a line following a press conference in May 2014. She sees the opportunity as a great experience to learn more about the world of design and to bring some of her beliefs to the company.
That's shown in the way the Duo line is separated into mine collections, called things like Love, Strength and Grace. This came about thanks to Miranda's belief in positive affirmation, with each of the categories having a special symbol and a mantra.
"Miranda just comes across very naturally. That means the credibility level that she’s able to achieve by connecting to her audience, whether it’s the press or whether it’s our consumers in the world, is just amazing. You just look at her and she offers you a smile, and it’s kind of like irresistible," CEO of Swarovski consumer goods business Robert Buchbauer explained.
Miranda may not be working for Victoria's Secret anymore but she's still busy, thanks to her Kora beauty line and range of tea sets. It seems there could be more on the horizon too, with the model revealing she'd like to open a range of spas.