Michael Kors' glamorous smartwatch
Michael Kors wanted to make technology "glamorous and chic" with his new Access display smartwatch.
The American designer has just introduced his first ever line of wearable technology in the form of the time-telling gadget, made using Google's Android Wear smartwatch platform. It's set to launch this fall (16) and will work with both Androids and iPhones, and wearers will be able to swipe to change the face as well as mix up the wristbands.
The watches mix style with practicality - a collaboration Michael was keen to achieve. “I’m in the business of making people’s lives easier through fashion,” he told WWD. “I thought, ‘Why can’t tech accessories be chic and glamorous?’ Technology is impacting life more and more. It should reflect your personal taste as much as anything else.”
Michael also took to Twitter to promote his latest venture in a series of posts. In one he told followers there's no borders in fashion or life anymore, "only access", followed by links to a short promotional video for his watches.
"Tap into glamour. Introducing #KorsAccess - wearable technology, coming Fall 2016," he wrote.
"The Michael Kors Access smartwatch for men - because access is a powerful thing."
The watches are also available to women and will be priced at $395. They provide social media, e-mail and text alerts and fitness tracking, as well as voice-activated Google.
Fossil has also launched smartwatches, offering two slimmer designs called the Q Wander and the Q Marshall. Android Wear has teamed up with 12 brands on accessories so far and David Singleton, vice president of engineering, is confident they will get more and more popular.
“I really feel like this year, 'wearables' are coming into their own as a category,” he said. “There is huge interest from consumers in smart accessories.
"In many cases, (partnerships) are seeking each other out at same time. It’s important to feel like together we can produce an experience that will resonate, and that we work together to design a concept.”