Style & ShowbizFashion

Megan McKenna always 'knew' she wanted to launch her own beauty brand

Megan McKenna always 'knew' she wanted to launch her own beauty brand

Megan McKenna always "knew" she wanted to launch her own beauty brand.

The 24-year-old 'The Only Way Is Essex' star launched her eponymous cosmetics range titled Mouthy by Megan McKenna on Monday (07.11.16), and the brunette beauty has revealed her latest venture was inevitable because she "loves" make-up and experimenting with different trends and products.

Speaking about the capsule, which includes three lip kits complete with a lip liner and matte lipstick duo, the brunette beauty said: "I am so buzzing for the launch of my Mouthy lip kits. I love my make-up and trying out new colours and looks, so jumped at the chance to create my own. I knew I wanted to launch with my signature colours so I created a peachy nude, a light pink and a warm brown."

The television personality unveiled the highly-coveted products yesterday, which saw the light peach shade called Spa Day and Cinnamon, pale pink hue Dimples and Sand, and a bold brown colour Shout Out and Spice hit her e-store, however two of the lip kits have since sold out in under 24 hours.

Meanwhile, Megan has admitted she has been sporting the products for "a while" but has been forced to keep her beauty hacks a secret prior to the big reveal.

She explained: "I've actually been wearing Mouthy for a while now and when I do I have so many comments on my social media asking me which lipstick I'm wearing and I can finally tell everyone it's been Mouthy all along!"

And the star has teased she will be expanding her collection to include a "limited edition Christmas lip kit", which she is currently working on.

She said: "I've already started work on a limited edition Christmas lip kit and am looking forward to building the brand by expanding the range with more make-up in 2017."