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Matthew Williamson: 'Fashion shouldn't be elitist'

Matthew Williamson: 'Fashion shouldn't be elitist'

Matthew Williamson is no fashion snob.

The British designer was one of the first to tap into the high street market, when he teamed up with UK retailer Debenhams in 2001 on his Butterfly by Matthew Williamson collection. While other big name fashion stars like Alexander Wang and Karl Lagerfeld have dabbled in the market, with H&M collaborations, Matthew is pleased he’s become a Debenhams staple.

“I don't think I'm a fashion snob – I don't think that fashion is, or should be an elitist thing. I think you can make great things with the right resources,” he shared with

“Debenhams for me is a passion project in terms of it really is an extension of my mainline, and so it’s kind of about expressing all those qualities of pattern and colour and femininity.”

Matthew has also worked with H&M, Havaianas and Lindex on special edition lines.

As well as spearheading the high street revolution, Matthew is also a designer fully embracing the changes in technology. He doesn’t think there is a hard and fast rule about how fashion should be using new technology, and is enjoying forging his own choices within the field.

“I think the digital age has changed the gold post (sic) enormously and we’re in a period where each designer is navigating the best root for them,” he explained.

“My decision for me and my brand was to go more online and create a lifestyle brand. Is it easier now to be a designer then it was 20 years ago? I really don’t know. I guess there’s so much choice so it’s an exciting industry to work in at the moment.”

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