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Mary Katrantzou wins BFC/Vogue prize

FashionBy Sunday World
Mary Katrantzou wins BFC/Vogue prize

Mary Katrantzou has scooped the British Fashion Council/Vogue Designer Fashion Fund 2015.

The designer is famed for her love of print and unusual fabric technology, things which have seen her nominated for the gong in the past. 2015 is her triumphant year though, and last night it was confirmed she’d beaten stiff competition from Emilia Wickstead, Sophia Webster, Mother of Pearl's Amy Powney, Holly Fulton, Michael Van Der Ham and Osman's Osman Yousefzada for the award.

“You go through different stages of growth in your business, and this past year specifically has been huge for us, so it's incredible to win now. Before the announcement I didn't really think, 'What if we win?'” she told vogue.co.uk just after her name was called. “Everyone is just so strong in different ways, and everyone needs the award for different reasons, that you never really consider that.”

The prize is a good one; Mary received £200,000 and will have high-level mentoring for the next 12 months. Winners have already proved a success, with previous winners including Christopher Kane, Erdem and Jonathan Saunders going on to big things.

Before discovering she was triumphant, the designer gave an interview to British newspaper The Telegraph in which she discussed her plans for the future.

“We need support, financially, to open our first shop in London, to tighten up our operations in terms of how we develop and build a product, and to hire more people," she said. "Every time you apply [to the fund] you understand the process a little bit better, and each year a lot of things shift within your business. It's always a great exercise to sit down and review: did I achieve everything I set out to achieve last year?”

She added that although a win would be brilliant for her business, it would also mean a lot to her personally, as it shows the industry has accepted her.

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