Mary Katrantzou embraces new materials
Mary Katrantzou feels liberated now she's working with lace and embroidery.
The Greek-born designer's graphic prints fast became a fashionista's favourite after her first London Fashion Week show in 2008.
However she's recently moved away from the bold designs, turning her attention to more floaty and feminine looks.
"It was great to feel liberated in that way. We did so much with lace, embroidery and the fabrics we created – it’s fun to move on from what I am known for and to complete a full language," Mary enthused to Matches Fashion.
Pretty pastels, elegant lines and light materials make up her latest line.
Fans of her designs include Keira Knightley, Rihanna and Alexa Chung. But it's not just the A-list that Mary covets and she describes her typical customer as full of confidence and class.
"For me, the Mary Katrantzou woman has always been very diverse. She is someone who appreciates art and design. She wants to dress in something she thinks is timeless and unique and in her own way. I want to think our woman is very confident, too. Women are more connected now, they travel so much and are aware of more brands and trends," she explained.
Mary also concedes it's now easier than ever to connect with fashion lovers, through social media and online platforms.
This means people now understand more about the process of designing.
"The worlds of fashion and art are collaborating in dialogue more than ever. To a certain extent, designers are considered curators nowadays. The way we approach social media and dialogue with our customers has always been very open, and I think that draws people in – the sharing, the understanding of the collection, why it is thematic and what it represents. People want to understand your vision," she noted.