Mary Katrantzou: Don't contain me
Mary Katrantzou doesn't want to be pigeonholed.
The Greek-born designer has become successful with her bold and vibrant designs, showing them off bi-annually at Fashion Week in the British capital.
Despite her creations being distinct Mary doesn't want to keep repeating herself, even if it does mean pleasing the masses.
“We all don’t like to be pigeonholed. I don’t want to feel like here’s the formula that makes money so just [use] it. It’s not my personality. I might as well go back to Greece and enjoy the sun. But as long as I’m in London, I need to feel that I’m driven to grow not only in terms of scale but also [in terms of] my creative vision," she explained to South China Morning Post. "You need to stay very focused and understand from early on who you are as a designer. To find out what is the best way for others to support you is really important.”
Mary is based in London and has become so recognised in her area that she scooped this year's British Fashion Council/Vogue Designer Fashion Fund.
She is slowly but surely moving away from her signature aesthetic, instead opting for more tame looks.
"The [change] started about a year ago. [The company] was young, and I don't want to feel that I've already seen what exactly it would become in five years' time," she added.
"Strategically, I felt it was the right time to move away from digital prints, even though it was a risk because prints still sell so well."
While plenty of consumers are more drawn to patterns, Mary feels the risk was worth taking and she's ready to challenge herself with a new style.