Marie Mazelis: 'Halston has strong fashion genes'
Marie Mazelis finds Halston's brand DNA intriguing.
The designer earned her fashion stripes during her time at Herve Leger and BCBGMaxazria, before joining the Halston team as creative director in 2011.
Label founder Roy Halston Frowick was one of the go-to designers in the ‘70s, dressing the likes of Jacqueline Kennedy, Liza Minnelli and Elizabeth Taylor, and Marie was keen to keep his spirit alive.
“Halston was one of the great American designers and we really inherited such an amazing brand DNA and such history,” Marie gushed to WWD. “It’s minimal yet extravagant. That duality is something I’ve always found very intriguing. As far as evolution, we’ve really just tried to adapt that aesthetic for a modern woman and to fit her current lifestyle. Obviously, it’s changed a lot since the ‘70s. Women lead such full lives now.”
Another area of fashion that has massively changed is how it’s shared. Instead of just picking up fashion publications, style lovers now have instant access to their favourite brands online, especially through social media.
Marie sees the advancement as a positive thing, and fully embraces fashion and style bloggers.
“I think the more voices, the better,” she said. “Fashion should be about fun and excitement and the exchange of ideas. The most amazing thing about bloggers is they are real people and they wear clothes in a very personalised way. They mix brands in their own way and they’re able to share that and it resonates with Millennials and other customers. That exchange of ideas, I welcome that.”
She also spoke about the new see-now, buy-now trend sweeping the catwalks, commenting that it’s a “natural progression” that’s keeping with the times.