Maria Grazia Chiuri: Fashion is silly
Valentino's Maria Grazia Chiuri and Pierpaolo Piccioli know how silly fashion can be.
The duo are at the helm of the luxurious Italian fashion house, a position they've held for nearly seven years.
During Paris Fashion Week's Autumn/Winter 15 showcase earlier this year (15), Hollywood stars Ben Stiller and Owen Wilson stormed the runway as their Zoolander model alter egos Derek and Hansel. The stunt drummed up publicity for the second instalment of the flick, and Maria and Pierpaolo were more than happy to oblige.
"We saw Zoolander in Milan when it first came out and it was so great.
"Of course we know that there is a part of fashion that is pretty ridiculous. We know that very well," Maria smiled to Britain's Grazia magazine.
The stunt was a hit with both fashion and movie fans, and photos of the catwalk show spread like wildfire across social media platforms.
Many thought it was risky move on the designers' part, but it clearly paid off.
"Nobody knew about it apart from us. We had to keep it a secret for three months. But when we arrived in Pairs the day of the show, we had to speak to our stylist, our music director. They were so worried. They were like, 'Are you sure? No one's going to talk this beautiful collection. Everybody's going to talk about Zoolander.' But in our minds it was something fun. That's it. We never imagined the reaction," Maria confessed.
Valentino has always been known for its opulence and glamour, a fashion outlook that Maria also subscribes too.
To close the Valentino Haute Couture show in July (15), Maria chose a dramatic black chiffon and lace floor length number.
"I completely obsess about fashion. I collect dresses. When I was younger, I used to change my look a lot. Now, with my new position, I need to look that I don't have to think about it too much. I need to be light. I choose something simple, not too difficult for myself. And that's why I chose that dress," she explained.