Marchesa add footwear to offerings
Marchesa designers Keren Craig and Georgina Chapman are “incredibly excited” to create the brand’s first shoe line.
The British duo announced plans to expand the label even further, a week after they revealed they would be creating a jewellery line. For the designers, it was important to listen to their customers needs when it came to creating the footwear.
“We’ve always envisioned Marchesa as a lifestyle brand and including a full shoe collection is an important part of that vision,” Georgina told WWD. “Customers and retailers alike have requested we expand into footwear so it’s incredibly exciting to have found a partner who can help us fulfil that goal.”
The pair has joined forces with footwear and handbag licensing company AKH Group to realise their goal. The company was founded in March by Annelie Hofstrom and Ashley Kennedy, but it has already added a wealth of clients including Maiyet, Soloviere, Sarah Flint, O Jour by Giorgia Caovilla, and Cecelia New York to its portfolio.
“[They have] been wonderful in fulfilling mine and Keren’s vision for footwear,” she added. “They understand the need for impeccable quality and have worked with the best factories in Italy and Spain to ensure the collection is beautifully crafted.”
Marchesa was established in 2004 and Georgina and Keren ensured their shoes remained in keeping with the feminine aesthetic they are known for.
Keren described the collection as romantic and inspired by a French garden, with stemmed flowers and leaves and birdcages.
“[It’s] blending vintage inspired styling with modern whimsy,” she added.
The footwear will launch at the brand’s spring collection show on September 16. Flat evening shoes will be shown alongside high heels while materials include napa, alligator, water snake and python. Swarovski crystals and laser cutting were also particularly important to the designers.
“The options for silhouettes and materials are truly endless,” Georgina said. “We hope to expand the variety of styles available each season, creating pieces for the Marchesa women to wear in all aspects of her life.”