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Marc Jacobs: I match scent to clothes

Marc Jacobs: I match scent to clothes

Marc Jacobs considered his clothing collection when designing his newest fragrance.

The designer has become a force to be reckoned with in the world of scent, with his Daisy series one of the most popular perfumes on the market.

His latest offering, Decadence, has allowed Marc to go in a whole new direction.

"I thought about where we were going with clothes, the direction in which I’d like my company to go in terms of the things we were producing and where I was at aesthetically. For me, everything weighs in and plays a part," Marc told WWD.

"I felt like the next story to tell was one of this indulgence of pleasure and luxury, because that’s what decadence is. And I had to tell that in a way that was irreverent, which is very much part of who I am and how we tell stories, which is with an offhanded, irreverent sense of glamour, rather than first-degree glamour - something a bit more unconventional.”

The glamorous smell is complimented with a glitzy bottle. It resembles a green handbag, with a gold chain and a black tassel on the end which Marc calls a personal talisman.

“I wanted something that evoked the sense of a bag, with python and gold chain and a black silk tassel, so it had a kind of opulence and glamour and became an object of desire.

"I like the idea of that extrovert, that show-off, and I like the things that symbolise her - whether it’s the beads or the feathers or the sequins. It’s all the trappings of the extrovert more interesting to me than they ever were before," Marc explained of the characteristics of his latest perfume personality.

Last month Adriana Lima was revealed as the face of Decadence.

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