Marc Jacobs Beauty names top make-up artists as brand ambassadors
Marc Jacobs Beauty has tapped top make-up artists as its new brand ambassadors.
The brand, helmed by designer Marc Jacobs, now has Michael Ashton, Sarah Tanno and Hung Vanngo as representatives after they signed a year-long deal with the company, WWD reports. Between them the trio have clients including Selena Gomez, Lady Gaga, Katy Perry and Karlie Kloss, and the experts will contribute to campaigns and digital content, appear at events on behalf of the brand and tend to the stars wishing to use Marc Jacobs Beauty.
“Marc Jacobs really empowers people to be creative and play with the transformative properties of make-up. We have had our eyes on these artists who embody this key philosophy,” Catherine Gore, vice president and global general manager at parent company Kendo, a division of LVMH Moet Hennessy Louis Vuitton, told WWD. “We want to grow with artists whose work we love, but, even more importantly, they’re artists who authentically use the brand’s products every single day. It was an easy decision to partner with them in a much bigger way.”
Gore is excited to see how the new additions help “elevate” the brand, especially with certain products. One item which will be spotlighted is the Highliner Matte Gel Eye Crayon, which the experts will promote through a look known as the Undersmoke, coating the bottom lash line.
“It’s something clients have been doing for a long time, but I don’t know that it’s ever been appropriately coined,” Gore added. “It’s extremely beautiful and pops with these Highliner Matte Gel Eye Crayons.”
Tanno most recently wowed with her beauty look for Lady Gaga’s Super Bowl performance last Sunday (05Feb17), using Marc Jacobs Beauty make-up, and Gore promised the company will also play a significant part at this coming Sunday’s Grammy Awards through the likes of Gaga again and Adele.
“Through that incredible performance, the make-up was smudge-proof and waterproof. We knew that and now the world knows how well our products stand up to true tests,” Gore noted of the Born This Way singer’s energetic show.