Marc by Marc's future uncertain?
Marc by Marc Jacobs will reportedly be discontinued.
The popular brand, an offshoot of Marc Jacob's namesake label, is helmed by Katie Hillier and Luella Bartley and last month showed at New York Fashion Week, with Kendall Jenner walking.
WWD reports that the label will become part of the main line, with Marc Jacobs expanding as a brand to encompass various price points as well as a range of merchandise.
"[This] is not to lessen the product range, but to unify all products with a clarity of voice and aesthetic, and ultimately, to expand the product offerings," a source told the publication.
Since Jacobs departed Louis Vuitton in 2013, he has been focusing on expanding his offerings at his namesake label.
Both labels are part of French luxury group LVMH, with chairman Bernard Arnault previously outlining the plans for the label when Jacobs left Louis Vuitton, including a possible IPO (initial public offering, the first sale of stock by a company to the public).
"The first step is to put in place the organisation, and to complete the business plan, which requires retail organisation, retail investment and more products. These steps have already started. This will take time, maybe two or three years, to be completely in place," he said.
It's not yet known if Hillier and Bartley will be part of the brand going forward, though Hillier has worked with Jacobs and LVMH for the past ten years.
It's also unclear what will happen to the brand's current stores.
Jacobs and Sebastian Suhl, who took over as chief executive officer of Marc Jacobs in September, are yet to comment.