Style & ShowbizFashion

Lulu Kennedy praises Victoria Beckham

FashionBy Sunday World
Lulu Kennedy praises Victoria Beckham

Lulu Kennedy takes her hat off to Victoria Beckham for the phenomenal way she's built her brand.

Victoria shot to fame as one fifth of The Spice Girls, but ditched music for a career in fashion. Her brand has enjoyed massive success, offering high-end dresses as well as lower-priced pieces, and Lulu is impressed with what she's seen.

"Hats off to her. She is a brand and her brand is extremely viable," Lulu told Hello! Fashion Monthly. "I'm not a trained designer, but I had my Lulu & Co label, and you can art direct and bring in skilled people. It's her taste and is for those who like what she would wear. There's nothing wrong with that. And if you have money to employ good, skilled people and have good marketing, it's going to sell."

That said there are other things that Lulu isn't so happy with when it comes to fashion. For one thing, she feels the pace is far too quick these days.

"(It's) insane. I think Azzedine Alaia's, 'I will do a show when I am ready,' attitude is brilliant," she said. "An artist knows he will have one show a year for his gallery, while for a designer it's 'This month I have to design a collection and deliver the last one to the stores.'"

Lulu is behind the initiative Fashion East, which helps nurture new talent. She's helped many now big-name designers start out, such as Henry Holland and Simone Rocha, but there is one who has an extra special place in her heart.

"Jonathan Saunders, because he came down from art college in Glasgow and just made it work without family or investors right up until recently," she said of the designer, who recently confirmed he is shutting his label for personal reasons. "But talent like his doesn't just disappear. I'm sure we will be seeing a lot more of him in the future. I can remember him in the early days, sitting on the sofa, up to his elbows in dye when he was hand-dying all his printed stuff. I'm also really proud of Roksanda Ilincic. She's not dressing the world's leading ladies, including Michelle Obama and the Duchess of Cambridge. We're super close and I'm godmother to her daughter."

Cover Media