Lula Rose thrilled Duchess Catherine wore her dress
Lela Rose admits seeing Duchess Catherine in one of her dresses is a "personal high".
The 33-year-old royal chose one of the New York-based designer's pastel pink dresses for a royal visit to Cornwall with husband Prince William on Thursday (01.09.16) and Lela thinks Catherine's decision will have an "enormous" impact on her label.
She said: "The impact [of The Duchess wearing one of my designs] is enormous in terms of having a wider-and global- audience seeing our brand. It is also a personal high for me- I am a big fan of her."
The pastel gown, which features short sleeves, a fitted bodice with body contouring seams and a gently fluted skirt, is still on sale on the designer's website at the reduced price of $777.
And Lela - whose pieces have also worn by the likes of Ashley Olsen, Jessica Alba and Selma Blair - admits it made her day when she woke up to see Catherine had chosen one of her dresses for the engagement.
She told the Daily Telegraph newspaper: "I woke up to dozens of pictures on my Instagram feed of the Duchess in my dress. I can't tell you how much fun it is to wake up seeing this and it just makes your day.
"She has worn my designs before but it just never gets old. It is always a thrill!"
Catherine previously wore a Lela Rose ivory cocktail dress to an evening reception during her and William's tour of Australia in 2014, and though the duchess usually opts for UK designers or those local to the countries she visits, Lela can understand why she opted for one of her flattering frocks.
She said: "I believe that if you look good, you feel good and that is the goal for every piece that I design.
"It's somewhat simple in theory but there are many components that go into that goal. I like to use fabrics that are comfortable, luxurious, and feel great on.
"The colour palette needs to be sophisticated yet fun, and the details whimsical yet more like a surprise rather than overbearing. The cut of the pieces are very flattering on and work for a range of sizes with seaming that is not only interesting but really flatters the figure."