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Lucky Blue Smith awed by power of social media

FashionBy Sunday World
Lucky Blue Smith awed by power of social media

Lucky Blue Smith is astonished by the impact social media has had on his career.

The American model was first scouted in his native Utah when he was aged 10, and upon signing with Next Management began his career two years later in Los Angeles.

Still a relative newcomer, Smith has risen through the fashion ranks swiftly, fronting campaigns for the likes of Tom Ford and Philipp Plein. And boasting 2.5 million followers on Instagram, the 18-year-old is also making a mark in social media realms, though he does find his online popularity difficult to believe.

“I didn’t realise how much people could care about you through social media,” he told V magazine. “That itself is kind of shocking, but really cool, actually.”

But now that he has firmly established himself with multiple covers, runway jobs, and campaigns, the platinum blonde fashion star is looking forward to getting back to his original pursuit, music.

In 2009, Smith and his three sisters, Pyper America, Starlie Cheyenne and Daisy Clementine, who are also models, formed a surf-rock band called The Atomics.

“Music for us was the biggest priority,” he said, adding that he plays the drums. “But modelling took off faster than we expected. So, that’s taken the lead for a little bit, but we’ve been writing and practising the whole time.”

Smith is also expanding his horizons creatively by writing a book, with help from his father Dallon. The tome, which is set to be released in November (16), will apparently feature never-before-seen pictures from his upbringing, including shots from a Moncler shoot with Annie Leibovitz in Iceland.

“It’s a biography and it’s also advice, but it’s not overpowering, like, ‘Let me preach to you.’ It’s more like, ‘This tip helped me, maybe you should try it,’” he explained.

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