Lucas Ossendrijver: ‘There will always be a need for runways’
Lucas Ossendrijver thinks it will always be necessary to have catwalk shows.
The designer has recently celebrated 10 years at Lanvin, where he occupies the role of menswear artistic director.
With many fashion houses now updating how they showcase fashion, changing from forecasting ahead for the seasons to a see now, buy now philosophy, Ossendrijver is adamant that there’ll never be a time when shows stop completely
“I think fashion shows are necessary. It doesn’t have the same feeling if you do a presentation in a showroom. There is a certain energy that you cannot get with any other means – for me, it’s absolutely necessary to continue,” he told Matches Fashion.
In recent years there has been a shift in focus to men’s fashion, with male clothes now garnering almost as much attention as female offerings. There are also men’s Fashion Weeks in multiple cities, including London, New York and Paris, mirroring the women’s versions.
“I think it’s something that started a few years ago and it’s getting stronger and stronger,” Ossendrijver said of men’s fashion. “Men have affirmed their interest in fashion. I am really surprised when I see models coming in for the casting, and I really respect the way they dress and how aware they are of what they wear and how they wear it.”
As for how he wants customers to see his clothes, the Dutch designer explains how wearability is just as important as how his clothes look.
“What I would like is for people to appreciate that it is versatile, that it has a clear identity, that it is forward. The balance between high fashion and something that is wearable,” he shared.