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Louis Vuitton discontinues line

Louis Vuitton discontinues line

Louis Vuitton is discontinuing its multi-coloured monogram design.

The look, designed by Takashi Murakami, became a fashion favourite when it hit stores after debuting at the labels' Spring 2003 show under Marc Jacob's leadership.

It reached It Bag status after it was launched, with stars like Paris Hilton, Jennifer Lopez and Lil Kim all sporting versions of the fun carrier over the years. But the time has come for the bag to be shelved.

"[It's] leaving stores at the end of July, forever," a store associate at Louis Vuitton’s Saks Fifth Avenue concession in New York told WWD.

One display case remains in the shop, showing the remaining handbag styles, wallets, bracelets and a belt.

The fashion label's flagship store in Manhattan, situated on 57th Street, no longer has the offerings out. The shop, which once decked its entire facade in the print (white background with colourful LVs), keeps what's left of the collections in its stock room though, so fans can snap up a design before it officially departs stores.

As well as the white background the line is also available against a black backdrop.

Louis Vuitton is now helmed by Nicolas Ghesquière, but brand representatives have declined to comment on the news.

"[The brand prefers to] look forward," WWD were told.

Takashi has collaborated on other Louis Vuitton designs, including a pink cherry blossom variation of the iconic LV monogram and a camouflage version, but his multicoloured edition was by far the most popular.

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