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Loewe recruits new CEO from Celine

Loewe recruits new CEO from Celine

Loewe has recruited Pascale Lepoivre to take the helm of the growing luxury fashion house.

To keep up the momentum the Spanish leather goods firm has created under new creative director Jonathan Anderson, the company has tapped Lepoivre as chief executive officer, WWD reports.

She will take up the role from Tuesday (20Sep16) and will split her time between Madrid and Paris, home of Anderson’s Loewe studio.

Lepoivre’s last role was as the executive vice president of French brand Celine, where she worked as the right hand woman of boss Marco Gobbetti. She also previously worked as a marketing director and director of fashion for Louis Vuitton.

Chairman and CEO of Moet Hennessy Louis Vuitton (LVMH) group Pierre-Yves Roussel confirmed Lepoivre’s appointment. He said that her lengthy experience in product and retail would greatly benefit Loewe, which was founded in 1846.

“In addition to the fashion injection Jonathan has brought, there’s been incredible work that has been done in leather goods, which is the pillar of Loewe,” Roussel said. “The business is doing super well. (Anderson is) bringing a very interesting, fresh vision and at the same time, one that’s very coherent with Loewe. We’re very excited with the project.”

Lepoivre succeeds Lisa Montague, who is returning to London for personal reasons and considering other options within LVMH. Montague had led Loewe since 2009, after joining from Mulberry, and managed the transition of creative directors of Coach’s Stuart Vevers to Anderson in 2013.

Loewe has had a stronghold in Asia and Europe in the past, but under Anderson’s guidance the brand has gained a customer base in the U.S. and other territories.

Northern Ireland-born Anderson has made no apologies for not wasting time in ripping up and rebuilding the company from the ground up since joining, refitting more than 180 stores globally.

"It had to be done. It has to be reset to a place that fundamentally feels modern because I want Loewe to last another 100 years," he told The Straits Times in May. "To restart a brand, you need to make people forget what it looked like and get them to believe that the brand was always like this."

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