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Lizzy Jagger is Redken's new muse

FashionBy Sunday World
Lizzy Jagger is Redken's new muse

Lizzy Jagger is having “so much” fun as the new face of Redken.

The model daughter of Rolling Stones legend Mick Jagger and Jerry Hall was announced as the latest muse for the haircare brand on Wednesday (01June16), following in the footsteps of fashion stars Suki Waterhouse and Crystal Renn.

Taking to her Instagram account, 32-year-old Lizzy shared her excitement.

“Having so much fun being a #redkenmuse with @redkenofficial #redkenready,” she captioned a video of swinging her red hair around.

Of a stunning still, showing off a head of red curls, Lizzy added: "@redkenofficial on fire #redkenmuse."

Talking about the appointment, Redken 5th Avenue global general manager Shane Wolf said it was an easy decision.

"Lizzy’s signature, striking red hair and unique style epitomise the Redken spirit,” he praised. “She represents a modern approach to beauty that’s confident and enviable."

Lizzy’s campaigns will drop in the fall. She’ll be the face of two new launches; Heatcure Professional Service and the Heat Styling collection, starring in both print and digital adverts.

Redken also shared the news via its social media accounts: “Introducing Redken’s newest muse… the fiery & gorgeous @LizzyJagger! #RedkenObsessed #LizzyJagger #RedkenColor #RedkenMuse.

“Hair like Jagger! We are #RedkenObsessed with #LizzyJagger's red hot haircolor (courtesy of Chromatics). @lizzyjagger #RedkenMuse."

The flame-haired star has previously posed for Tommy Hilfiger, Lancome and Sonia Rykiel and walked in a Thierry Mugler runway show with her model mum Jerry. Lizzy’s sister Georgia May Jagger has also worked for the French brand, fronting the fashion house’s Angel perfume ads.

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