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Liu Wen hopes her success inspires young women

Liu Wen hopes her success inspires young women

Liu Wen hopes her success will inspire the next generation of Asian women to chase their dreams.

The 28-year-old is the first model of East Asian descent to walk the Victoria’s Secret Fashion show, and is also widely considered to be China’s first bona fide supermodel.

As the international face of Estee Lauder, Liu finds it heartening that women from the East are becoming more prominent players in the fashion world.

“It’s through diligence that each of us can represent our culture, our gender – whichever parts of our identity – in the best way,” she told The Edit. “I believe in the butterfly effect and I hope my small wings allow fashion to gain some understanding of Eastern tastes.”

Growing up in the southern province of Hunan, Liu had little interaction with fashion as a girl. But she’s now one of the highest-paid models in the world, alongside Gisele Bundchen, Miranda Kerr and Karlie Kloss, and boasts over 2.1 million fans on Instagram, something which fascinates her.

“(A century ago) the spread of culture and knowledge from one hemisphere to the other would take at least a year,” she said. “Nowadays it takes a minute, perhaps even a second, before you are exposed to something on the web or social media that you’ve never known before. Everyone around the globe is closer to each other, literally and metaphorically.”

The 5ft 8in star is now no stranger to the red carpet also, and made appearances at this year’s (16) Met Gala and Cannes Film Festival. But while she’s up for donning glamorous gown on occasion, she’s much more comfortable in more relaxed ensembles, which typically involve sneakers, baseball caps and tomboyish pieces.

“Sometimes (fashion) establishes itself as the rebel, or it can follow tradition quite strictly,” she smiled.

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