Little Mix launch first fitness range
Little Mix have launched their first fitness wear range.
The 'Shout Out To My Ex' hitmakers have teamed up with the leading sports fashion brand USA Pro, of which they are ambassadors, and have spent the past 12 months sieving through prints, cuts and materials to create their own pieces.
Jade Thirlwall explained: "The design process was so much fun. We were focused on designing pieces that looked as good when you're walking down the street as they do in the gym or dance studio. We really believe we've struck that perfect balance between fashion and comfort. Hopefully everyone agrees!"
The girls have designed hoodies, tops, joggers, leggings, vests and bras that reflect their individual lifestyles, tastes and personalities and are suitable for everyone.
Jesy Nelson said: "We're so excited to create a fitness range that anyone can feel comfortable in; no matter what your sporting ability or body shape. We're all different and our collection reflects that."
Leigh-Anne Pinnock, a self-confessed gym bunny, added: "It was really fun to bring elements of our individual personalities and lifestyles into the design process. I love going to the gym so pieces like the leggings and sports bras are 'must haves' but I added bold, stripy prints to inject some fun and individuality."
The band are constantly dashing around the world promoting their music and they're thrilled they now have appropriate gear they can wear during rehearsals.
Perrie Edwards explained: "I really wanted my range to include styles that can be worn any place, anywhere. My favourite piece from the collection are the joggers. I love the waistband detail and they're so comfortable. Now we've started rehearsals again, I could honestly wear them every day!"
And USA Pro are thrilled to have one of most popular girl bands attached to their brand.
Brand Manager, Rebekah Walker said: "Little Mix are the embodiment of fun, flair and individuality. They're all young, beautiful and stylish but, like all girls, they have their own personalities, tastes and body shapes. Those values of individuality and inclusivity fit perfectly with USA Pro so it felt natural for us to work with them on their own collection. We're delighted with the results!"
USA Pro by Little Mix is available to buy at usapro.co.uk, sportsdirect.com and usc.co.uk from Friday (18.11.16). To #JoinOurMovement, go to YouTube.com/USAPro, like USA Pro on Facebook and follow @USAProUK on Twitter and Instagram.