Lilly Pulitzer for Target launch crashes website
Lilly Pulitzer for Target has sent fashion fans into a frenzy.
The American store often teams up with high end designers, previously collaborating with Peter Pilotto, Phillip Lim and Jason Wu.
Its latest venture with Lilly Pulitzer was announced in January, and finally hit stores yesterday. However those hoping to score one of the colourful pieces online were left disappointed when the site immediately crashed.
"Due to the overwhelming excitement for the #LillyforTarget collection we are making adjustments to our website. Stay tuned for updates.
"For those still waiting for #LillyforTarget, we are continuing to work through our website experience. We will share updates as they come.
"We know you're frustrated & we're sorry. We appreciate your patience. You can now shop the #LillyforTarget collection (sic)," Target's Twitter account posted in quick succession.
The eagerly anticipated 250-piece collection went live at 3am on target.com, but quickly sent the website into meltdown.
Fans were not happy with the situations and vented their anger online.
"#LillyforTarget is a great business venture. But today was a failure. Yes some women/girls walked out with what they wanted BUT a majority
"So to conclude my rant: #LillyforTarget was a failure. #SorryNotSorry (sic)," fumed user @SouthSweetLady.
"Don't call it a collection if it will only be available for 5 minutes on 1 day - that's called a flash sale @Target #LillyforTarget (sic)," said @AllisonLothrop.
However the technical errors were just a blip, and those who managed to get their hands on the collection were elated.
Speaking earlier this year Stacia Andersen, senior vice president, apparel and accessories at Target explained why the brand had teamed up with Lilly Pulitzer.
“This spring, we wanted to offer our guests a collection that embraced colour, print and pattern in a bold, fresh way. As we started to think about the perfect partner to collaborate with, Lilly Pulitzer was the clear choice given the brand’s inspiring heritage, authority with print and pattern and resort-chic aesthetic," Stacia said.