Style & ShowbizFashion

Lemaire admire Uniqlo's noble designs

FashionBy Sunday World
Lemaire admire Uniqlo's noble designs

Lemaire's creative directors feel there is a real "synergy" between them and Uniqlo.

Designers Christophe Lemaire and Sarah-Linh Tran and Tadashi Yanai, chairman, president and chief executive officer of Uniqlo parent Fast Retailing Co. Ltd, announced they were collaborating in March in time for Autumn/Winter 15.

And making their union even stronger, both brands have teamed up to create a logo to symbolise the range. It's a straightforward design, simply reading 'UNIQLO AND LEMAIRE' in black uppercase font. But despite the simplicity, Christophe feels it is a big step forward.

“It proves, I think, that there is a real synergy, a common desire [to work together] and a common respect also. We really admire what he does with Uniqlo,” he explained to WWD.

“There is something very generic about it, the idea of basics, but in the noble sense of the word, and at the same time quite a remarkable commitment to quality. Uniqlo is not fast fashion. It’s not disposable. It’s made for all."

Lemaire and Sarah-Linh also gave a clue as to what fashion fans can expect from the upcoming men's and women's collection. The designs will be available both online and in Uniqlo stores.

“Sophisticated yet accessible, it offers a timeless and focused colour palette of greens, navies, whites and reds,” the duo added.

The line will be full of "creative, comfortable everyday garments", reflective of both Uniqlo and Lemaire's usual aesthetic.

Tadashi previously shared his excitement at the venture in a release.

“Lemaire’s approach to design respects individuality and merges perfectly with the Uniqlo Lifewear philosophy, aimed at making life better," he explained. "I myself am really looking forward to the results of our tie up, and am thrilled that we are able to bring it to our customers around the world.”

Cover Media