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Lagerfeld launching US line

FashionBy Sunday World
Lagerfeld launching US line

Karl Lagerfeld will launch a new line targeted at a North American audience.

The head honcho at Chanel previously had his New York-based Karl Lagerfeld label, but it was discontinued in the US after its Fall 06 debut.

Now Karl has teamed up with G-III Apparel Group Ltd to bring his designs back to the States.

"We’re very confident there will be a strong foothold from the start. It can potentially become the biggest geography for us very soon," Pier Paolo Righi, president and CEO of Karl Lagerfeld Group BV, told WWD.

Plans are in place to launch a Karl Lagerfeld Paris collection for Spring 16, focusing on women's clothes and bags, as well as men's outerwear. The pieces will fall under the affordable luxury category.

The range will be stocked in department stores, though none have yet been named, and Pier says there is also the definite potential for "several flagship stores".

G-III's chairman, president and CEO Morris Goldfarb says the market is wide open for a new luxury label.

"We believe there’s an opportunity for another power brand today, and I can’t think of a better vehicle to fill that void than Karl Lagerfeld,” Morris explained. "I don’t think there’s a woman [who] dresses in fashion that doesn’t know what he looks like. I think they’re in awe of the talent of this man and definitely will follow his leadership in fashion.

"I don’t think there’s any preconceived notion of what the style should be. [The plan is to] translate his iconic DNA into product that is commercially viable in the US – fashion right and priced appropriately for the target audience.”

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