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Kylie Jenner signs Puma deal

FashionBy Sunday World
Kylie Jenner signs Puma deal

Kylie Jenner is the new face of Puma.

Despite Kylie's brother-in-law Kanye West, who has an endorsement deal with Adidas, claiming that Kylie would never work with Puma, her starring role in an upcoming brand campaign has been confirmed by the company.

The brand's Global Director Adam Petrick told Just Jared: "I am pleased and excited to be able to confirm that PUMA is indeed working with Kylie Jenner. Kylie will be featured in the brand's spring/summer women's training campaign launching in April 2016.

"Kylie represents a fresh and exciting new era for fashion and we couldn't think of a more fitting and influential female to headline this campaign for PUMA."

Kanye claimed that Kylie had signed the deal in secret, explaining: "She had already signed and I was mad for a little bit... but I'm really happy for her though."

After Kylie's $1 million ambassador deal was first revealed, Kanye hit out at Puma for trying to "divide the family".

He tweeted: "1000% there will never be a Kylie Puma anything. That's on my family! 1000% Kylie is on Yeezy team!!!

"Puma we gone give you your measly million dollars back!!! Never try to divide the family!!! (sic)."