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Kors taps Kate Hudson for charity watch drive

Kors taps Kate Hudson for charity watch drive

Michael Kors has enlisted Kate Hudson to help him battle world hunger.

The fashion designer began his Watch Hunger Stop initiative in 2013, which is in association with the United Nations World Food Programme. It sees Michael creating special watches, with the proceeds from their sales going to help feed children who are starving. In the six months after it initially launched over one-and-a-half million meals were delivered, with the designer hoping the initiative will continue to grow.

Halle Berry helped launch the programme, but she's moved on to new projects. That has left an open space for actress Kate, who is delighted to be involved.

"As a mother, I can’t think of anything more important than raising a healthy and educated generation of children, and WFP’s School Meals Program is committed to exactly that. This is a cause that I’m eager to be a part of because I believe we can all make a real and significant difference," she said.

This year's watch is the Bradshaw 100, and for every one sold 100 children will be fed. There are two versions of the timepiece, a black and silver one and a design in gold. They come engraved with Michael's signature, a map of the world and '1 Watch = 100 Meals'.

They go on sale in October in Michael Kors stores globally, costing $295. During this month people will also be able to make donations to the initiative at the fashion label's shops.

"My goal in creating these pieces is to offer our customers something desirable that not only raise money but also raise awareness and get people talking,” the designer said. “When you wear a watch from the Watch Hunger Stop collection, you become an ambassador for the cause, and so far the response has been incredible."

Michael's work has been praised by the World Food Programme, which has named him a global ambassador against hunger.

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