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Kim Jones lands dream job working with Nike

Kim Jones lands dream job working with Nike

Kim Jones has had his fashion dreams fulfilled by teaming up with Nike.

The Louis Vuitton style director is one of various designers collaborating with the sportswear giant in the lead up to the Rio 16 Olympic Games, working with the NikeLab division. Riccardo Tisci and Olivier Rousteing have also created collections for the label.

Known for his high fashion take on street style, Kim jumped at the chance to work with Nike.

“When I was about 13, perhaps even younger, I was obsessed with having a pair of Nikes and I remember nagging my parents to buy them for me,” he recalled to “I knew immediately that I wanted them… so since a very young age, I’ve wanted to work with Nike and when they approached me it was the perfect time.

“I wanted to use Nike’s technology, so we found something old and made it into something that was very new. I didn’t want the collection to look retro. I wanted it to be modern and to speak to youth today. There were a few items I had a personal connection to including the windrunner (hooded top).”

As well as modernising old garments, Kim was also focused on designing a packable sport style collection. He wanted to his offerings to have travel adaptability and functionality, and decided the clothes should have the least amount of seams possible to ensure lightness and compactness.

“I looked at what Nike does best, and extracted key elements and their technology to create these pieces,” he explained. “For example, the windrunner is constructed from a single piece of fabric. So, the biggest challenge was looking at how it would need to be cut, and how it would be graded. It features water-resistant woven fabric and can be rolled into a pouch for easy packing.”

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