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Kenzo's Humberto Leon: Londoners are daring

FashionBy Sunday World
Kenzo's Humberto Leon: Londoners are daring

Kenzo's Humberto Leon says London customers experiment more with his designs.

The fashion house, founded by Japanese designer Kenzo Takada, is a cult classic with style lovers and fashion bloggers.

Design duo Leon and Carol Lim took over as co-creative directors in 2011, after finding success with their store Opening Ceremony.

"We see awesome girls wearing full Kenzo runway looks in both London and New York. But in London we particularly love the way people style our pieces. New Yorkers like to adopt a sleek look, whereas over here you see a lot of experimentation," Leon commented to the British edition of Marie Claire.

The pair have been a runaway success at the French label, and recently showed the latest Autumn/ Winter 15 collection as part of Paris Fashion Week.

Getting positive feedback from Kenzo himself is still a highlight for both of them.

"When we first started we wrote a letter to Kenzo Takada to say how honoured we felt to be at the house he created. It felt amazing when he wrote back to tell us he loved the energy we were bringing to the label, and also when he started coming to our shows," Lim smiled.

Kenzo's Spring/Summer 15 collection is full of bright colours, with a nod towards the 60s evident throughout.

Talking about the designs, Lim reveals how important structure is.

"The shapes we designed feature long, clean lines, that have great movement when they're worn. The denim pieces gave a skater feel and the flared skirts are made of aerated mesh, so they keep their structure," Lim explained.

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