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Kate Thornton launches

FashionBy Sunday World
Kate Thornton launches

Kate Thornton has launched - her new cashback shopping website designed for women.

The 42-year-old TV star's new project is now online in the UK and offers shoppers online rewards, discounts and cash back at more than 500 retailers including John Lewis, Debenhams, House of Fraser, ASOS, Liberty, Nike and Topman.

The site - which is free to join - works on the basis that when a shopper makes a purchase from one of the retail sites earns a percentage of sales commission, which is then shared with the buyer. Discounts and cash-back incentives vary for each brand, but Banana Republic offers eight per cent, Nike 7 per cent and 5.5 per cent can be earned from Adidas and Topman.

As well as a shopping experience, also has entertainment content provided by Kate and 11 of her famous friends; Myleene Klass, Tamzin Outhwaite, Lisa Faulkner, Amanda Byram, Heidi Range, Denise Van Outen, Julie Graham and All Saints band members Nicole Appleton, Melanie Blatt, Natalie Appleton and Shaznay Lewis.

The original content has been created by women for women and features online videos and webisodes, chats, tutorials and tips from the family.

Speaking about her venture, former 'X Factor' host Kate said: "Cashback is a brilliantly smart way to shop. You get money back on the stuff you're already buying, and we really wanted to bring it to life for women who, like us, put most of their spend online. With the brands we have on board you can earn money back and save as you go with some really smart deals on everything from food and groceries to fashion and beauty and health and fitness, all the way down to your utility bills."

Supermodel Helena Christensen shot the campaign featuring the 12 members of the family, which can be seen on the site.