Kate Spade confirms new lines
Kate Spade New York has set its sights on expansion.
The Big Apple-based brand is already a favourite among fashionistas, but WWD reports it has signed new deals in the women's, kids and home categories. There is also a collaboration with Magnolia Bakery in the pipeline.
Known for its handbags, Kate Spade will now also venture into the fitness market. Working with Beyond Yoga on a limited-edition line of apparel, the designs will hit shelves in Spring 16.
"[The collection will be] a thoughtful expansion of our lifestyle offerings," Mary Beech, executive vice president and chief marketing officer of Kate Spade & Co., said.
The 16-piece collection will be full of bright colours and body-conscious silhouettes. Customers can expect to pay between $45 and $54 for leggings, $48 for halter-bow camis and $81 for a neck-bow jacket.
Sleepwear is being introduced for spring next year too, along with a bridal capsule collection, with prices ranging between $48 and $118.
This autumn will see the Kate Spade New York children's collections hit boutiques and online. Both babywear and kids' clothes will be available. Prices start at $22 for infants, going up to $74 for children. Kate Spade Japan is also rolling out clothes for kids.
Perhaps the sweetest treat on the new fashion agenda at Kate Spade is it's work with Magnolia Bakery. Going back to its handbag roots, a range of totes and clutches inspired by cupcakes, banana pudding and a cookbook will be up for grabs. The tasty arm candy will be available from October.
“The Kate Spade New York girl has a strong appetite for a novelty piece and a conversation starter," smiled Deborah Lloyd, president and CEO of Kate Spade New York.
The new direction for the brand comes after it recorded a $53.6 million loss from continuing operations in the first quarter of 2015.