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Kate Moss: 'I want to create stars'

FashionBy Sunday World
Kate Moss: 'I want to create stars'

Kate Moss plans to take a hands-on approach when it comes to managing rising talent at her new agency.

The British model rose to prominence in the ‘90s, gracing covers of Vogue magazine around the globe and racking up work with major brands, including Calvin Klein, Versace and Alexander McQueen.

Last month (Sep16), Kate announced she was launching the Kate Moss Agency, with plans to coach and manage the next generation of faces.

The 42-year-old is adamant she will work closely with those signed and plans to keep the agency small.

“It’s a dream! It’s so weird,” she told Business of Fashion. “But I want to focus more on managing people’s careers than just (running) a modelling agency. I don’t really want pretty people, I want people that want to sing and dance and act - I want to create stars.”

As one of the '90s-era supermodels who still has an active and lucrative career in modelling, earning $5 million (£3.9 million) between June 2015 and June 2016, according to Forbes, Kate certainly has a unique perspective on the industry. And she can’t wait to share her advice with budding talent.

“I’ve definitely been there and done it all, and I know the things that you don’t have to do and maybe things that you should, which aren’t the normal way of doing things,” Kate added.

“I chose the jobs I wanted to do and it seems to have worked for me. It’s about being selective and doing things that are true to yourself.”

Going forward, all of Kate’s own modelling will be overseen by Lucy Baxter, whom she worked with at her previous agency Storm and has joined her for the new venture.

Even with her new business commitments, Kate has no plans to slow down her modelling career anytime soon. Demonstrating her staying power in an industry known for shunning older models in favour of young faces, the blonde star has recently fronted campaigns for Charlotte Tilbury, David Yurman, Equipment and Rimmel London.

“That’s the thing, women do grow up as well,” she shared. “Some of them have grown up with me, the women that buy clothes, that have been my age and followed me since I’d done (the campaign for Calvin Klein’s) Obsession.”

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