Kate Moss for Decorté
Kate Moss is helping Cosme Decorté evolve.
The British supermodel will star in the Japanese Kosé Corporation's beauty line in a bid to revamp it and aid global expansion.
Alongside this, WWD reports it will shorten its name simply to Decorté.
The campaign, shot by Mario Testino, will roll out in September magazines around the world and promote Moisture Liposome, the best-selling high-end face serum in Japan, and the new Liposome Treatment Liquid.
“During the Decorté brand’s long history, we have established a strong bond and trust with women of Asia,” Kazutoshi Kobayashi, president of Kosé Corp, told the website. “As Decorté starts a new chapter, we are pleased to work with the globally recognised Kate Moss.”
It's a multiyear contract for Kate, who will also appear in behind-the-scenes teaser videos, to be released in August. And she's just as thrilled to be supporting the brand.
“I love Decorté. The products are amazing. I just tried the intensive moisturiser – it’s incredible. I really want it to come to Europe," she enthused.
In a released campaign shot Kate looks clean in a white shirt with a white background, with the brand's name written across the picture in a simple black font.
She rests her chin in one hand, showing off an absolutely flawless complexion.
The news of this collaboration closely follows the announcement of Kate as Balenciaga's latest star. The ads also feature Lara Stone.