Karl Lagerfeld: My models embrace themselves
Karl Lagerfeld appreciates that Kendall Jenner isn't "afraid" of femininity.
The German designer, 81, selected the half-sister of Kim Kardashian and fellow model Lily Donaldson to front the autumn/winter Fendi campaign.
Choosing two of fashion's hottest stars was a no brainer for the creative director of the brand.
"They perfectly embody the spirit of the collection," he explained to the British edition of Glamour magazine. "They are strong women not afraid of their femininity."
Karl is known for working closely with the models he chooses and is also good friends with superstar Cara Delevingne, who has teamed up with him many times for Chanel, which he also helms.
It means they all get to know each other well, which really shone through when Kendall, 19, and 28-year-old Lily were working together.
"The girls are part of the Fendi family," he said. "In between shooting they were taking pictures together, always laughing and playing around. There was a great energy on set."
Both girls have walked in Fendi shows for Karl before and the fact that they're so well known globally cemented his desire to use them in the campaign.
The adverts had the theme 'Arty Puppets' and paid homage to Swiss artist Sophie Taeuber-Arp.
"Her work is so modern and graphic - exactly what Fendi represents for fall: very luxurious, but at the same time highly contemporary," he explained. "Sophie's artistic approach perfectly matches with Fendi's DNA, including colour blocking, juxtapositions and geometric play."