Kanye West to create 'affordable' shoe range
Kanye West wants to create an "affordable" shoe range.
The 'Bound 2' hitmaker has been working with Adidas for just over three years and shows no signs of slowing down as he's determined to come up with a shoe that costs under $30.
Speaking on BBC Radio One on Monday (01.08.16), Kanye explained: "I'm going to Adidas and I'm like,' Adidas, I know you've never made a shoe under $50 but we have to make a shoe that costs $30 and I'm gonna be the coolest shoe of all.' "
And, although he's got a highly successful music career under his belt and a fashion empire, Kanye - who claimed he was in $53 million in debt earlier this year - is most excited about designing the affordable shoe for his fans.
He said: "To me, this thing I'm saying is the thing I'm most excited about of anything I've ever done. To be able to take all of what I've learnt from the best designers and making collections with fashion people ripping me up alive and dissing me saying don't quit your day job and all that, to be able to get to the point of being able to make something that everyone can touch and have that visibility."
Meanwhile, the 39-year-old rapper recently revealed the popular sports brand is planning to build more factories this year to cope with the demand for his Yeezy collection.
Hear the interview tonight (01.08.16) on Annie Mac's 7-9pm BBC Radio One show.